Garador Garage Doors

Garador Garage Doors

B&D Doors own the Garador garage door brand, with a distribution network of 30 dealers located throughout New Zealand. The tired brand was in need of a make-over which included revisiting its positioning statement. I came up with:

Whatever you’ve got in your garage, Garador keeps it safe.

We know there’s no such thing as a typical Kiwi garage. It’s not simply about parking the car, keeping the bikes dry and additional storage. We Kiwis are an inventive bunch, if we’re not brewing beer in the garage or practicing with the band, we’re starting businesses and building multi-million dollar empires in the extension at the side or front of our homes. Garador manufactures and supplies reliable and secure garage doors, so whatever you keep in your garage we can keep it safe and give you peace of mind.

This concept was then used across the website, brochures and outdoor billboards.


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