The Loop Duty Free


Part of Aer Rianta International Group, The Loop Duty Free is one of the new duty free shopping providers at Auckland International Airport, having taken over from DFS in June 2015.

The client already had a campaign concept for Christmas promotional activity – The Joy of Giving – and wanted to bring it to life in a way that would engage with customers and could be used across social media and YouTube pre-rolls.

I suggested we give away presents to unsuspecting passengers arriving at Auckland Airport.

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